Custom Lab media laboratory was founded in November 2008 in Kyiv.
For over six years it was an official division of the international publishing house Sanoma in Ukraine. After the withdrawal of the publisher, since January 2015, Custom Lab has acted as an independent outfit.
Custom Lab is an association of media professionals: editors, journalists, designers, photographers, and other specialists with expertise and capacity to create new media projects of any degree of complexity in the Ukrainian, English, and Russian languages.
Custom Lab has produced some 40 unique printed and digital media projects for corporate customers, among them magazines B2P, B2B, B2C, company albums, annual reports, production catalogues, themed booklets, specialised editions, web projects, and digital magazines.
The lab is led by Roman Sulima, a renowned Ukrainian journalist with 20-odd years of expertise in the field and over 50 media startups in his portfolio.