Booklet Baby at Home

Maluk_fall2013_coverTheme booklet, commissioned by Procter & Gamble and endorsed by magazine Goodhousekeeping («Домашний Очаг»). The booklet contains must-knows of newborn baby care for young families. The contents include informational and entertaining materials about products of P&G’s leading brands, such as Ariel, Mr. Proper, Tide, Galinka etc.

Customer: Procter&Gamble
Booklet В2С
148х210 mm
28 pages
150,000 copies
Distributed at maternity homes, supermarkets, malls, cleaning supplies shops
Accomplished works: adaptation of the project for the Ukrainian market